Important questions to ask and answer about streaming music in your place of business:
Since the pre-pandemic times music has always been an important part of any business. The guests that visit your business and locations are used to a certain look and feel of the space they expect of your brand. The choice of music often falls to the manager or some employees, but that means that the technical part of choosing the music and managing the playlist is making an impact on how much time and energy you can spend on the things that matter most – your guests and the experience they have. Not only that, but the legality of the issue also comes into mind when you are playing music in a business environment via your mobile phone, tablet or some other device using internet streaming services that aren’t made for business purposes.
1.How do you choose the right music for your business to fit into your brand?
We believe that there is no simple answer to this question, but there are some clear guidelines you can use and follow in order to get your business to where it needs to be in terms of musical choice, brand identity and your guest experience.Imagine a hotel lobby or reception, where your guests spend some time on their check-in/out or waiting in the lobby before they have a dinner in your restaurant. Playing rock or techno music just isn’t the right choice here. But even with an example as obvious as that one the real vibe you want to create might be a bit out of reach for your reception employees or the f&b manager.
Meridian Chapters help you bring the right choice of music to the right people in the right places. Think of your ideal and real customers and the feeling they want to have while spending their time in your location. They want to feel welcome and comfortable to spend time there and ultimately some money and have a great experience in the things that you offer to them. Think about all the investments made into the visual experience of your hotel, the decor, the walls, the lighting… Why should music be the overlooked factor in the complete experience you are creating? Even if you have a great playlist or mix in mind, don’t forget about your staff who spend more time in the hotel than the guests. Nobody wants to listen to the same music on repeat!
2. Should different types of business have different approaches to choosing music?
Yes, not all hotels are of the same type. Some are more family oriented, some are more luxury oriented, others cater to a younger audience. Every place is different and unique in certain ways and aspects of the business. What all business types should think about is the quality of music and the choice of playlists, matching the energy levels to times in the day. Either speeding up music in order to raise the energy of a venue, or slow down and have a more careful and deliberate approach to keep your guests having a good time just a bit longer. We take care of the playlists so you don’t have to worry about the pacing, genres and updates. Our service is ad-free so no interruptions and announcements are made on your premises, unless you want some custom ads playing for your type of business!
3.What’s the difference between royalty-free music and Meridian Chapters?
Royalty-free music has one advantage, which is the music doesn’t need to be licenced in order to play in your location. But that means that your guests won’t hear any familiar and good music. The revenue loss that can incurr because your guests aren’t enjoying the musical experience of your hotel is far more expensive than using a premium service such as ours.Licenced music is the better choice for your business and brand image. There is greater variety in customizing the playlists and the feeling of listening to a great song, even discovering new music is a great ordeal for your brand. Using royalty-free will hinder your ability to customize and fine-tune your music because the choices are very limited.
4.How does the technical part impact the playing of music in your location?
When all the details are well-put together, the music you play in your location is the cherry on top for the branding of your space. For all of it to work together, we are able to provide technical support and consultancy in order to give you the best ideas and choices for your music and unique location.The technical part of implementing, visualizing and designing the space is done trough our partner company, working mostly with the Bose sound system.
From our part, we are careful about the signal quality and have a higher streaming rate in order to minimize the effort your music system needs to exert in order to play the music at the right volume.Your music should be present in all the areas, but never overwhelming or too silent to notice. The speaker distribution plays a bit part in this factor because a fewer well places ceiling flush speakers will have a better distribution than a small stereo system that has it’s volume cranked up in order to reach the spaces in the back or further away from the speaker system.
5. Why can’t I use Youtube or Spotify or some other streaming service for my music?
There are copyright laws in place that prevent any type of commercial business in using what is called a personal streaming service (Youtube, Spotify, etc.). Meaning that you are eligible to get fined by the authorities depending on which music streaming service you are using.There is a difference between playing music in your car, home or on your phone vs. playing music in a commercial setting because the latter is helping your business goal of making money.Meridian Chapters takes care of the streaming fees so you can rely on us to be clear about this. The music streaming services people personally use don’t pay the same licence in order to be able to stream or play in a commercial setting.
Meridian Chapters track the playlists being streamed and pays our share of the licencing fee to the central authority, which then distributes the streaming fees to the artists and record labels whose music is being streamed and played in your venue.There are more advantages to using a professional streaming service. Besides being ad-free, which means no interruptions in your venue, licenced music streaming as a service can bring the best mood to your music identity, based on the time of day, special occasions and your brand identity.
6.How do I know if I chose the right music for my business?
One of the greatest success predictors in this range is when your guests are commenting and commending your music choices and trying to find out which songs are playing. Another good predictor is when the music choice increases the engagement your guests have with your employeed and are commenting on the quality of music. Don’t be afraid to experiment a little with different channels, but only do so when you are sure you have the right core choice for every zone your venue has.
Your staff can also give good feedback on which music the guests have enjoyed most and how they spend their time. And also, don’t forget that if your staff is happy with the music choices, they will be more likely to engage with the guests and offer an even better experience overall! Well chosen music can have a great impact on your bottom line, check out the research that was done that connects brand music and an increase in revenue